RHS 092- James Jenkins on Niche Business World Domination

by | March 11, 2021



In this episode of The Ryan Hanley Show, James Jenkins, the founder of RiskWell Insurance, joins the podcast to discuss insurance technology decision-making, how to pick a niche market, and the best way to choose your carrier mix. This is an episode you don’t want to miss…

Episode Highlights:

  • James shares why he likes doing feature requests. (17:09)
  • James mentions his responsibility as the business owner. (18:16)
  • James shares how he came up with the happy hour announcements. (22:28)
  • James mentions a platform called High Level. (24:53)
  • What could happen to the small commercial, five years from now? (32:13)
  • James shares why the gap between the generalist and the specialist will grow. (32:36)
  • James shares the other niches that he has lined up. (41:18)
  • James mentions his philosophy on carrier experts. (47:10)

Key Quotes:

  • “I am your best client and the biggest thorn in your side. Because when you do something cool, man, I think that’s really cool. And I’m going to talk about it a lot. I’m going to post about it, I’m going to share about it. I’m a great brand ambassador.” – James Jenkins
  • “I think we just need to keep banging the drum. The reality is when they climb up on their hilltop and wave their flag, they’re not gonna back down from that. Because then it seems like a defeat or a failure, and no business owner wants to do that.” – James Jenkins
  • “I think the important thing is having those behind the scenes conversations where you can influence the decision-makers before they decide to climb a hill and wave a flag.” – James Jenkins

Resources Mentioned:

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