Kate Bradley Chernis: Content Is King And Context Is Queen…Lately

by | February 23, 2021

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In this episode of the Agents Influence podcast, host Jason Cass interviews Kate Bradley Chernis, the Co-Founder and CEO of Lately. Kate talks about how to utilize Lately in your social media accounts and how it could help your agency.

Episode Highlights:

  • What has attributed to Kate’s success, skill or luck? (6:59)
  • Kate mentions what she learned from her radio career. (8:59)
  • Kate mentions how she started her first company. (11:32)
  • Kate shares a story about her Walmart project. (12:34)
  • Kate mentions the idea behind Lately. (16:05)
  • What’s the DNA of every marketing and sales message? (16:20)
  • Kate mentions the LinkedIn video publishing they released. (22:57)
  • Kate shares how to utilize hashtags. (25:17)

Key Quotes:

  • “I was incapacitated because I wasn’t listening to my own body for a long time. It helped really perpetuate me into where I am now and to be an entrepreneur. It took going all the way down into being in substantial pain to get that message. Now I know that when I feel an instinct that something is wrong or right, I listen or my body will scream at me.” – Kate Bradley Chernis
  • “My job is to make you feel like you’ve got a voice and to trust me. Trust me to give you something new that you’re going to fall in love with and feel safe about.” – Kate Bradley Chernis
  • “The way people digest marketing has changed. It’s not immediate. Nobody cares about something going live right now or butts and seats. It’s the after the fact, where you get the exponential, eyeballs and engagement.” – Kate Bradley Chernis

Resources Mentioned:

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