It’s About Influence Not Manipulation

by | July 29, 2020

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In this episode of Agents Influence podcast, host Jason Cass interviews Brian Ahearn CPCU, CTM, CPT, CMCT, Chief Influence Officer at Influence People, and international speaker, coach, consultant, and author. Brian talks about being one of only 20 people in the world certified by Robert Cialdini to teach his methodology when it comes to influence. Brian also talks about his passion for teaching how to communicate differently, understanding what psychology says about our minds, and how we can ethically influence people to do things.

Episode Highlights:

  • Jason introduces Brian Ahearn. (1:01)
  • Is Brian an Android or an iPhone user?  (4:18)
  • What was the last app that Brian downloaded? (4:36)
  • Does Brian love to win or hate to lose?  (5:57)
  • What does Brian attribute to his success, skill, or luck? (7:01)
  • Where does Brian reside now? (8:11)
  • Brian takes us back to his college life and brings us forward to where he’s at now. (8:34)
  • Jason shares why Brian’s LinkedIn profile is very unique. (10:22)
  • Brian explains who Robert Cialdini is in his methodology. (11:57)
  • Brian says that Robert Cialdini wrote a book called “Influence: Science and Practice” which has sold three and a half million copies. (12:18)
  • Brians explains what is so special about Robert Cialdini’s teachings. (13:26)
  • Brian says Robert Cialdini is practicing what he preaches. (13:39)
  • Brian says we need to recognize that humans are most likely to respond to loss as opposed to gain. (15:49)
  • As an ethical persuader, Brian is putting out what he knows is in your best interest as a potential customer. (16:22)
  • Brian gives an example of what creates a scarcity mentality. (22:30)
  • Jason believes that our podcast is the best because we take these listeners down roads that people don’t normally go. (23:01)
  • Brain explains the scarcity mentality. (25:30)
  • Brian tells his story about running across Robert Cialdini’s materials. (27:15)
  • Brian explains what reciprocity is. (43:40)
  • Brian talks about a meme of Eminem that circulated on Facebook a few years ago.
  • What is Brian reading right now? (44:34)
  • Brian Ahearn shares what he does for the insurance industry. (47:24)

Key Quotes:

  • “Give what you want. Give respect, love consideration, whatever you want from somebody else, be the first to give it and you’ll be pleasantly surprised at how many people reciprocated.” – Brian Ahearn
  • “If I had an abundance, that’s a wonderful thing. But if I don’t have enough, that could be life and death.”  – Brian Ahearn 
  • “I want people to enjoy more success at the office and happiness at home. And I believe that I can help them do that by teaching them how to communicate differently, how to understand what psychology says about our minds, and how we can ethically influence people to do things.” – Brian Ahearn

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