If you try and make the exception the rule you’ll find yourself standing in a pool of disappointment.
Don’t fool yourself into believing everything you hear about social media. It can do a lot of great things for your business, but don’t confuse the day-to-day reality of your reach with the one off virality rarely seen.
Today Joey Giangola is back talking with Tracy Cotton about her experience convincing her agency to adopt a more effective social media presence. While Tracy’s ambition and ideas are solid, the use cases and success stories are more exception than rule.
Listen to Insurance in Your Words with Joey Giangola below…