How 1,000 Pieces of Bite-Size Content Can Create a Tidal Wave of Clients for Your Agency

by | January 4, 2021

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In this episode of the Age of Indiependence podcast, host Katlyn Eggar interviews Chris Greene, President at The Flood Insurance Guru. Chris talks about the significance of having flood insurance and the impact of utilizing video as a platform to teach people about flood.

Episode Highlights:

  • Katlyn introduces Chris Greene. (00:51)
  • Chris mentions that Louisiana had the most hurricane landfalls ever recorded. (1:37)
  • Chris shares that in 2019, they went to several parts of Oklahoma, Iowa, and Nebraska, meeting with flood victims, helping them mitigate issues, and provided them an appropriate rate, based on the actions they’re willing to take. (6:01)
  • Chris mentions that Arizona is one of the most frequently flooded areas because of the monsoon season. (6:44)
  • Chris shares that wildfires create one of the biggest flood exposures because it takes FEMA a few years to change a flood map and to do a flood insurance study. (8:04)
  • Chris shares that they use technology with Google or GIS and other platforms that could help them understand their flood risk. (8:46)
  • Chris mentions that when he was in college he volunteered for the hazmat team. (10:13)
  • Chris mentions that he started in the insurance industry in 2009, and worked at Liberty for six months. (10:45)
  • Chris shares that three years ago, he took a video course from Nick Ayers called Major Live Video and it taught him more about videos. (14:05)
  • Chris explains the reason why he created the video journey of 365 flood education videos. (15:07)
  • Chris shares that this December, he’s about to hit 700 videos in 700 days and his goal is to reach 1,000 videos in 1,000 days. (15:33)
  • Chris shares that they use YouTube as their video platform and have a playlist for insurance agents, realtors, lenders, and more. They’re also building out a knowledgebase article system on their website. (18:53)
  • Chris mentions that he has Virtual Assistants that are working on his videos and makes the process easier. (21:12)
  • Chris shares what Vidyard is all about. (29:54)
  • Chris shares that he grew up with learning disabilities. Therefore, having a passion for education has always been the core focus of their company. (40:25)

Key Quotes:

  • “It’s not all about selling all these policies. For me, it’s about diving in deep and finding a solution. Honestly, that to me, is the biggest one, I just enjoy that.” – Chris Greene
  • “What people don’t realize is a piece of content doesn’t have to be a blog that doesn’t have to be a video. What I tell people is that an image can say more than 1,000 words, a lot of times.” – Chris Greene
  • “Our whole goal is to be an extension of your team. Our whole goal is at the end of the day to make your agency look like a rock star, like a commercial agent of the day to Hey, you completely saved me on this deal and made me look good to the client. So, all of a sudden, they’ve got a customer for life. That’s kind of our goal.” – Chris Greene

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