Trying to make something important to people is a battle you’ll always lose in the end.
Stop me if this sounds familiar, you know your clients always walk out of a review meeting feeling better than before they walked in. But the amount of effort and energy it took to get them there closely rivals that of a parent trying to get their kids to pick up their toys.
Today Joey talks with Sarah Hensley again, this time about her passion for policy reviews. While keep business is a lot cheaper than finding it, playing the convincing game is even more expensive.
Instead, let’s learn how to change the conversation by telling them what’s not important and focus on what they already think is.
Listen to Insurance in Your Words with Joey Giangola Below…