Peter van Aartrijk is the CEO of Aartrijk, a boutique communications firm specializing in insurance and financial services. He is also the branding guru at Chromium, a branding consulting firm. He speaks nationally on issues of branding and marketing and has amassed a wealth of knowlege and experience within the insurance industry.
You do not want to miss this! This was what we call, “pure juice.” Peter addresses why agents and agencies need a brand and then distinguishes the innovator brands from brands of status quo. If you haven’t thought about the future and how it is affected by your brand (or the lack thereof), you’ll definitely want to tune in to Peter van Aartrijk in this podcast.