Betting on IA’s Instead of Going Direct to Consumer

by | March 15, 2021



In this episode of the Age of Indiependence podcast, host Katlyn Eggar interviews Ty Harris, the CEO & Co-Founder of Openly. Ty shares how his insurtech is creating beautifully simple insurance products that are right for the client. Hear why he rejected the Direct-to-Consumer model and how their 8-second-bindable-quote empowers agents, instead of replacing them.

Episode Highlights:

  • Ty gives us a little background on his company. (6:25)
  • What motivated Ty to start Openly? (8:09)
  • Ty breaks down the components of their product. (10:54)
  • How does Ty set his clients up for success? (24:22)
  • How does Openly help solve pain points? (29:44)
  • What does the future look like for risk evaluation? (33:04)
  • Ty talks about the team culture at Openly. (37:19)
  • Ty explains his interview process. (38:37)

Key Quotes:

  • “When we launch other products down the road, we are dedicated to the simplicity, openness and transparency of the product, as we continue to expand.” – Ty Harris
  • “What we’re hoping to do is to free up time for the agent to counsel the customer, to give them advice on the coverage they need… and to reassure them about their coverage choices.” – Ty Harris
  • “I actually see teamwork as an offshoot of integrity, where you’re saying…It is my duty to do the best thing for the whole company, as opposed to the best thing for my area of the company.” -Ty Harris

Resources Mentioned:

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