Better Branding with Nicholas Ayers, No Pun Intended

by | January 18, 2021

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In this episode of the Age of Indiependence podcast, host Katlyn Eggar interviews Nicholas Ayers, the Chief Marketing Officer at Better Agency and the Founder of ThriveSure Insurance Solutions. Nicholas talks about the companies he’s built, understanding the creative aspects of video and marketing, and the significance of data.

Episode Highlights:

  • Nicholas shares a little background about his companies and the work that he’s currently building and growing. (3:20)
  • Was Nicholas always into marketing? (6:23)
  • Nicholas shares how Better Agency started. (9:07)
  • Nicholas gives a couple of pointers for agency owners that are doing direct mail. (11:56)
  • Nicholas mentions why he thinks that insurance agents must find a dedicated marketer. (22:41)
  • Nicholas shares what an agency owner might look like in the years to come. (32:26)
  • Is it possible for an agency to have an active marketing campaign and not have CRM technology in place? (33:36)
  • What’s the difference between an agency management system and a CRM? (37:51)
  • Nicholas mentions why he’s a huge advocate for the independent agency channel. (52:24)

Key Quotes:

  • “CRM is just a tool, it doesn’t do you any good if you don’t use it. Just like the hammers and screwdrivers in my garage, it doesn’t do me any good if I don’t use them. But you need to have a strategy, you need to have a path that has set markers, set metrics, so that you know you’re doing the right things if you’re going to accomplish the goal that you have.” – Nicholas Ayers
  • “I think provocation is a very good thing, every successful brand does it to a level. I think if you want to be vanilla, it’s a great way to be forgotten, and just realize that this is who we are, this is what we stand for. These are the customers we want to go after.” – Nicholas Ayers
  • “When you’re having fun doing what you’re doing, and it centers around a core mission, a core purpose, and your brand is internal, not external, it’s internal, it’s coming from inside. Because you believe in it and it’s hard to not have a good time, you don’t get tired when you’re winning the fight.” – Nicholas Ayers

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