Being reactive to every single one of your customers’ whims is not adding strategic value. So how do we add value when everyone offers discounts and the ideal customer experience?
Are you adding value up front, then adding value that comes from your experience,on the back end? Are you the authority on that product?
We heard Kyle Burnett in Episode 2 when Joey discussed being in a video state of mind. They continue that conversation by discussing how often we misinterpret value for being everything to all customers at once. Stop adding wortheless value and learn here what offering value more strategically is all about.
Listen to Insurance in Your Words with Joey Giangola below…