by Joey Giangola | Jul 21, 2015 | Content Marketing, Marketing Online, Sales and Marketing |
Let’s be honest, you’ve heard people talking about marketing your insurance agency online for years now. You’ve heard all kinds of ideas on what you should be doing, why everyone else is doing it and how great the new digital frontier is. But does any of it work?...
![What’s the Secret to Selling Insurance Online?]()
by Joey Giangola | May 29, 2015 | Marketing Online, Sales and Marketing |
The more I hear agents talk about what they need to be doing to market their business online in 2015, the more I want to find a second story window and jump out of it. When you don’t understand something, you have a tendency to start with the first thing you hear. “It...
by Joey Giangola | Aug 20, 2014 | blog, Content Marketing |
There are a lot of fancy words used to describe this unicorn customer of sorts from ideal client to buyer persona and even avatar. It really doesn’t matter what phrase you prefer, they are all seeking to define the same thing: the right customer. That is, the person...
by Joey Giangola | May 5, 2014 | YouTube Marketing |
Have you taken a seat at the new kitchen table? That’s what I called online video (and most of digital marketing) in my first ever talk to a group of insurance agents. I just mentioned it in passing, it wasn’t a focal point of the talk, but it really stuck and...
by Joey Giangola | Feb 3, 2014 | blog, Content Marketing |
You’re here because you want to learn how to grow your business using the new fangled internet. Great. Someone told you that if you want to do that you are going to have to create this stuff called “content.” There’s just one catch, it’s hard. Not hard like imposible,...
